Our Fundraising ethos: Relationship fundraising in practice


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Our Fundraising ethos: Relationship fundraising in practice


"I’m really excited about the fantastic fundraising opportunity we have at Breast Cancer Now and the huge untapped potential of our current and new supporters."

Catherine Miles
Director of Fundraising & Engagement


Our charity can make breast cancer a survivable disease and needs us as fundraisers to leverage the power of our cause, brand and supporters to make this happen. I hope you’ll want to join our dynamic and growing Fundraising team to develop your career and help save the lives of women with breast cancer. The Fundraising team has the full support of Breast Cancer Now’s Trustees, CEO, senior staff and colleagues who are all committed to helping us grow income to deliver the organisation’s vision. 

We take a relationship fundraising approach, looking to develop long term, holistic relationships with supporters and maximising all the ways they can help, whether that be giving or raising money, volunteering, campaigning or helping share awareness messages. In practice this means we build great relationships with our supporters, enabling us to understand their motivations for supporting us; establishing how they want to give or raise money; engaging their networks; thanking and demonstrating the impact of our work in a personalised way, and offering a range of appropriate and tailored financial and non-financial ways they can help. 

We have great potential to grow all areas of fundraising. Our fundraising strategy will focus on delivering significant, sustainable net income growth over the coming five years, founded on a growing base of regular giving and community and events supporters, and securing and delivering large scale partnerships. The Fundraising team's growth will enable Breast Cancer Now to deliver our exciting new organisational strategy, taking the charity another important step on the road to ensuring breast cancer becomes a survivable disease. 

If you’re interested in how relationship fundraising can work in practice, further information can be found here and here

I’m passionate about staff learning and development, and have put in place a programme of bespoke training, coaching, mentoring and networking to enable everyone in Breast Cancer Now’s Fundraising Division to build their career with us and develop the skills and expertise needed to be exceptional, successful fundraisers. 

We’re looking for driven and enthusiastic people with great relationship building skills and a passion for fundraising, and the video below shows why the money we raise is so important. I hope you’ll want to be part of it. 

Best wishes
Catherine Miles
Director of Fundraising & Engagement


"I’m delighted that you are interested in applying for a fundraising role at Breast Cancer Now. We believe that by 2050 everyone who develops breast cancer will live, but only if we act now."

Baroness Delyth Morgan, CEO


Having completed the merger between Breast Cancer Campaign and Breakthrough Breast Cancer, we are Breast Cancer Now, the UK’s largest breast cancer charity, and dedicated to funding research into this devastating disease. 

We are in a very exciting phase of our development, and the Fundraising team will play a pivotal role in helping us to realise our aims. We need to invest at least £300 million in research over the next 10 years if we’re to achieve our ambitious goals.

This year is one of building the foundations for the future. We want to ensure that we are developing our brand to engage our existing supporters, reach new audiences, position ourselves for future income growth, and capitalise on every opportunity to demonstrate how we can make a difference to all those affected by breast cancer.

We are shortly to finalise a new organisational strategy and this will feed into our fundraising, communications and campaigning strategies. 

I look forward to you applying for a role with us and hope that your experience of Breast Cancer Now will be an enjoyable and valuable one.

Yours faithfully,

Baroness Delyth Morgan
Chief Executive